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- [Narrator] This man rubbing shoulders - [Narrator] This man rubbing shoulders
with
the likes
of
Natalie Portman, Paul McCartney
with the likes of Natalie Portman, Paul McCartney
and Rihanna is French business mogul Bernard Arnault. and Rihanna is French business
mogul
Bernard Arnault.
While he might not be
as
recognizable
as
those three,
While he might not be as recognizable as those three,
he's got more money
than
all
of
them combined.
he's got more money than all of them combined.
Arnault is the world's richest person Arnault is the world's richest person
with
a net worth
of
$191 billion
at
the start
of
2023.
with a
net worth
of $191 billion at the start of 2023.
- He is one
of
the most important businessmen in the world,
- He is one of the most important businessmen in the world,
certainly the most important in France right now. certainly the most important in France right now.
- [Narrator] He is the CEO - [Narrator] He is the CEO
of
LVMH Moët Hennessy Louis Vuitton,
of LVMH Moët Hennessy Louis Vuitton,
which is basically the first word
in
luxury.
which is basically the first word in luxury .
In addition to Louis Vuitton, the conglomerate In addition to Louis Vuitton, the
conglomerate
includes brands such
as
Dior, Tiffany's,
includes brands such as Dior, Tiffany's,
and Belvedere Vodka. and Belvedere Vodka.
- Luxury
for
for
me is how can you create desire?
- Luxury for for me is how can you create desire?
- [Narrator] He's been in charge
of
LVMH
since
1989
- [Narrator] He's been in charge of LVMH since 1989
and all
of
his children
and all of his children
have powerful roles
within
the business.
have powerful roles within the business.
Here's how Bernard Arnault built his wealth Here's how Bernard Arnault built his wealth
and how he plans
to
keep it
under
family control.
and how he plans to keep it under family control.
(playful music) (paparazzi chatting) (playful music) (paparazzi chatting)
The richest person in the world isn't a tabloid mainstay The richest person in the world isn't a tabloid mainstay
or red carpet regular, or
red carpet
regular,
even if he is seen on the front row even if he is seen on the front row
at
his brands' fashion shows.
at his brands' fashion shows.
- He's a guy who is somewhat shy. - He's a guy who is somewhat shy.
He's even maybe a tiny bit awkward. He's even maybe a tiny bit
awkward
.
There's a saying, which gets repeated
to
me constantly
There's a saying, which gets repeated to me constantly
by
French billionaires and French CEOs, which is
by French billionaires and French CEOs, which is
(Nick speaking in French) (Nick speaking in French)
which basically means
to
live happily,
which basically means to live happily,
you have
to
live hidden.
you have to live hidden.
- [Narrator] The beginning
of
the Arnault empire starts
- [Narrator] The beginning of the Arnault
empire
starts
with
an acquisition, which would become something
with an
acquisition
, which would become something
of
a modus operandi
for
him
over
the next 30 years.
of a modus operandi for him over the next 30 years.
In 1984, he took
over
Boussac, the holding company
In 1984, he took over Boussac, the
holding company
that owned French fashion house Christian Dior. that owned French fashion house Christian Dior.
- Christian Dior is maybe the most recognizable - Christian Dior is maybe the most recognizable
and the most well-known fashion name
in
the world.
and the most well-known fashion name in the world.
- [Narrator] He sold
off
pretty much all
- [Narrator] He sold off pretty much all
of
the group's brands
but
Dior,
of the group's brands but Dior,
and pulled it out
of
bankruptcy.
and pulled it out of bankruptcy.
In the late '80s, In the late '80s,
Dior's revival helped Arnault amass a stake Dior's revival helped Arnault amass a
stake
in
the recently founded LVMH,
in the recently founded LVMH,
of
which he soon became the majority shareholder,
of which he soon became the
majority shareholder
,
CEO and chairman. CEO and
chairman
.
Over 30 years and several acquisitions later, Over 30 years and several acquisitions later,
LVMH now includes 75 brands, LVMH now includes 75 brands,
covering wine, jewelry, hotels and fashion. covering wine, jewelry, hotels and fashion.
The European company has also expanded The European company has also
expanded
into
China and the US where Arnault once joined
into China and the US where Arnault once joined
then President Donald Trump
at
the opening
then President Donald Trump at the opening
of
a Louis Vuitton factory
in
Texas.
of a Louis Vuitton factory in Texas.
- He's a great gentleman, a great businessman - He's a great gentleman, a great businessman
and he's really an artist. and he's really an artist.
To me, Bernard is an artist To me, Bernard is an artist
and what he's done is incredible. and what he's done is incredible.
- [Narrator] The luxury giant now - [Narrator] The luxury giant now
has a market value
of
nearly $438 billion
has a market value of nearly $438 billion
and revenue last year was
around
$86 billion.
and revenue last year was around $86 billion.
These results have boosted Arnault's wealth These results have
boosted
Arnault's wealth
and put him
above
the likes
and put him above the likes
of
big tech billionaires such
as
Elon Musk and Jeff Bezos.
of big tech billionaires such as Elon Musk and Jeff Bezos.
While those men have seen their company shares drop While those men have seen their company shares
drop
in
recent months, LVMH's share price
in recent months, LVMH's share price
is
up
over
165%
since
lows in March
of
2020.
is up over 165% since lows in March of 2020.
Though the stock market Though the stock market
is apparently not something Arnault pays attention
to
.
is apparently not something Arnault pays attention to.
(Bernard speaking in French) (Bernard speaking in French)
- [Narrator] That price boost was thanks to a surge - [Narrator] That price boost was thanks to a
surge
and demand
for
luxury goods
during
the pandemic
and demand for luxury goods during the pandemic
when affluent shoppers were stuck
at
home flush
with
cash.
when
affluent
shoppers were stuck at home
flush
with cash.
And more recently, China's loosening And more recently, China's
loosening
of
strict COVID-19 rules.
of strict COVID-19 rules.
The country is one
of
the luxury industry's biggest markets.
The country is one of the luxury industry's biggest markets.
- Bernard Arnault himself has a ton
of
legitimacy
- Bernard Arnault himself has a ton of legitimacy
because he built
up
this company
from
scratch.
because he built up this company from scratch .
He built this empire
through
several battles.
He built this
empire
through several battles.
He's obviously involved He's obviously involved
in all the key aspects
of
the business.
in all the key aspects of the business .
- [Narrator] Also involved in key aspects
of
the business
- [Narrator] Also involved in key aspects of the business
are his five children who are often seen are his five children who are often seen
with
him
at
brand events.
with him at brand events.
Let's meet the family. Let's meet the family.
Arnault married his first wife, Anne Dewavrin, in 1973 Arnault married his first wife, Anne Dewavrin, in 1973
and they had two children, Delphine and Antoine. and they had two children, Delphine and Antoine.
Delphine is the newly minted CEO
of
Christian Dior,
Delphine is the newly
minted
CEO of Christian Dior,
while her younger brother, Antoine, while her younger brother, Antoine,
is CEO
of
the family holding company.
is CEO of the family
holding company
.
After divorcing Anne, Arnault married Helene Mercier After divorcing Anne, Arnault married Helene Mercier
and had three more children. and had three more children.
Alexandre holds an executive vice president position Alexandre holds an
executive
vice president position
at
Tiffany's, the American jeweler LVMH took
over
in
2021.
at Tiffany's, the American jeweler LVMH took over in 2021.
Frederic is CEO
of
watchmaker Tag Heuer,
Frederic is CEO of watchmaker Tag Heuer,
and Jean heads
up
marketing development
and Jean heads up marketing development
for
Louis Vuitton watches.
for Louis Vuitton watches.
(Bernard speaking in French) (Bernard speaking in French)
- [Narrator] The Arnaults own more
than
97%
of
Dior,
- [Narrator] The Arnaults own more than 97% of Dior,
which
in
turn owns 41%
of
LVMH.
which in turn owns 41% of LVMH.
The family also owns close
to
7%
of
LVMH directly.
The family also owns close to 7% of LVMH directly.
On top
of
that,
On top of that,
they have total voting rights
of
more
than
60%.
they have total voting rights of more than 60%.
- So essentially what the Arnaults - So essentially what the Arnaults
and what Bernard Arnault himself decides and what Bernard Arnault himself decides
goes
in
that company.
goes in that company.
- [Narrator] And Arnault has taken steps - [Narrator] And Arnault has taken steps
to
ensure his family retains control
over
the empire.
to ensure his family retains control over the
empire
.
Last year, LVMH voted
to
raise the age limit
of
its CEO,
Last year, LVMH voted to raise the age limit of its CEO,
meaning the 73-year-old Arnault could remain meaning the 73-year-old Arnault could remain
in
charge
until
he's 80, if he wishes.
in charge until he's 80, if he wishes.
He also changed the structure
of
the family holding company.
He also changed the structure of the family
holding company
.
- The children will each have a 20% stake
in
this structure
- The children will each have a 20%
stake
in this structure
and they can't sell their shares
for
30 years
and they can't sell their shares for 30 years
and it essentially will keep the shares and it essentially will keep the shares
in
the family even
beyond
that.
in the family even beyond that.
And it's one
of
the kind
And it's one of the kind
of
favorite pastimes in Parisian business circle
of favorite pastimes in Parisian business circle
to
kind
of
watch his children
to kind of watch his children
and track their progress
with
a view
to
succession.
and track their progress with a view to
succession
.
- [Narrator] Arnault has not publicly named a successor - [Narrator] Arnault has not publicly named a successor
but
whoever it is will inherit a company
but whoever it is will inherit a company
that has successfully navigated the pandemic that has successfully navigated the pandemic
amid
concerns
for
the future
of
the industry.
amid concerns for the future of the industry.
High inflation and the war in Ukraine High
inflation
and the war in Ukraine
have prompted estimates
of
a slowdown
have prompted estimates of a slowdown
in
luxury good sales
in
2023.
in luxury good sales in 2023.
And in China, a recent wave And in China, a recent
wave
of
COVID infections means life there remains disrupted.
of COVID infections means life there remains disrupted.
Economists also haven't ruled out a global recession. Economists also haven't ruled out a global
recession
.
For now though
at
least,
For now though at least,
the luxury market's wealthy customers seem happy the luxury market's wealthy customers seem happy
to
keep spending.
to keep spending.
- The luxury goods industry - The luxury goods industry
has been a good one
for
investors
has been a good one for investors
in part because global wealth every year is rising. in part because global wealth every year is rising.
And so more and more people are coming And so more and more people are coming
into
the luxury goods market each year
into the luxury goods market each year
and that's obviously good
for
LVMH,
for
Bernard Arnault,
and that's obviously good for LVMH, for Bernard Arnault,
and
for
people selling luxury goods.
and for people selling luxury goods.
(playful music) (playful music)

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