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Hello dragons, I'm Hannah, founder of

Hello dragons I'm Hannah founder of

Toddle and I'm here today asking for

sixty thousand pounds for five percent

in my company. I'm really passionate

in my company I'm really passionate

about adventures and travel and when I

became a mother I wanted to share these

passions with my children but I found

that when we were out on our adventures

they get chapped lips or wind burnt

cheeks and there weren't the products on

the market for the under threes so I

started making my own lip balm in my

kitchen.

kitchen

What started in my kitchen is now a

range of 13 SKUs. Our most pioneering

range of 13 SKUs Our most pioneering

products are our probiotic hand gel, our

products are our probiotic hand gel our

non-alcohol hand sanitizing spray and

our dribble proof lip balm.

our dribble proof lip balm

We launched in March 2020 and since made

194 thousand pounds

with forecast revenue this year of 670

now is a great time to invest because

we're in a real growth period and we've

only just got started on retail. Just

only just got started on retail Just

take it back, you said that you've made

take it back you said that you've made

194 000 pounds

so what's the profit on that? So the

so what's the profit on that So the

gross profit on that is 87 and the net

is minus 4.5. The way I'm looking at it

is minus 45 The way I'm looking at it

at the moment is for year one, year two

at the moment is for year one year two

it's not about profit, it's about growth

it's not about profit it's about growth

so I want to be a 10 to 20 million pound

company instead of a one to two million

pound company. I'm not doing this as

pound company I'm not doing this as

a lifestyle business. Of the almost 200

a lifestyle business Of the almost 200

000 in sales you did last year, give me a

000 in sales you did last year give me a

bit of a breakdown and an overview of

how that was achieved in terms of

marketing in channels. In terms of

marketing in channels In terms of

channels, that's 83 000 pounds on Amazon

channels that's 83 000 pounds on Amazon

about 60 on the website and then the

rest is made up from retail so a real

heavy

lean towards Amazon there.

lean towards Amazon there

I just want to say I'm incredibly

impressed. I think you should be

impressed I think you should be

incredibly, incredibly proud of yourself

incredibly incredibly proud of yourself

and um

yeah, it's made me a little bit emotional

yeah it's made me a little bit emotional

in fact, which is quite rare, but no, I'm

in fact which is quite rare but no I'm

because I'm so inspired by you. So

because I'm so inspired by you So

yeah, well done.

yeah well done

And product wise, what are its

And product wise what are its

credentials? So our best seller is the

credentials So our best seller is the

probiotic hand gel, so it's got live

probiotic hand gel so it's got live

bacteria in it, so it's covering your

bacteria in it so it's covering your

hands in good bacteria so it's helping

your immune system. Is there anybody else

your immune system Is there anybody else

doing that? I've looked and looked and

doing that I've looked and looked and

looked and looked and looked and I can't see

anyone else in the world doing it naturally. Paraben? No. Sulfates?

anyone else in the world doing it naturally Paraben No Sulfates

No, no sulfates

No no sulfates

No palm oil and if at any point we've

used anything which traditionally

wouldn't be sustainable we are being

sustainable. We're trying to make eco

sustainable We're trying to make eco

choices at every turn.

choices at every turn

My word you are impressive oh my gosh.

My word you are impressive oh my gosh

You uh honestly

I, I, I feel a little bit in awe of you.

I I I feel a little bit in awe of you

Look you've come in the den.

Look you've come in the den

You've got them all mesmerized.

You've got them all mesmerized

You've got every answer. Well I'm coming

You've got every answer Well I'm coming

On Dragon's Den I've got to have the

answers. But at the moment hand

answers But at the moment hand

sanitizers and hand gels don't really

fit in with protective balm and it's all

over the place yeah

And that's what concerns me.

And that's what concerns me

I think you are superb Hannah ah

but I still think that there's a journey

to go on here.

to go on here

You're very focused in one segment

of a segment of a market i.e your baby

of a segment of a market ie your baby

market with toddle.

market with toddle

What that does subliminally to

somebody's mind if you don't have a

toddler you're not looking at it.

toddler you're not looking at it

So even though this product could be

very good it's very very

clear that it's it's baby and baby only.

clear that it's it's baby and baby only

Yeah you know ninety percent of your

marketplace has dissipated so I'm going

to say I'm not going to invest and I'm

out but congratulations for what you've

done and what you've accomplished.

done and what you've accomplished

You know I, I don't know I'm just a bit

You know I I don't know I'm just a bit

puzzled.

puzzled

Not from you.

Not from you

But the brand and for that reason I'm

not going to invest I'm out.

not going to invest I'm out

Hannah I'm not puzzled and you know life

is short we've got a lot of lip balm to

sell so I'm going to get to the point I

am going to make you an offer I'm going

to make you an offer for the full 60k

20 of the business.

20 of the business

Okay.

Okay

I think you've been pretty faultless.

I think you've been pretty faultless

So I'm going to make you an offer.

So I'm going to make you an offer

And I'm going to offer you all of the

money

And I want

15 percent of the business.

15 percent of the business

I'd love to go on this journey with you

Oh with you and hold your hand and I'm

going to make it competitive because I

really want to win this okay.

really want to win this okay

So I will offer you all of the money

and for that I would want 12

of the business. I don't want to sell

of the business I don't want to sell

myself too much; it'd be too much for

peacock, but I actually think you've got

peacock but I actually think you've got

a huge opportunity here to create a

media content brand centered around this

idea of for every adventure

and I know I can help you do that. First

and I know I can help you do that First

of all, it's an absolute dream come true

of all it's an absolute dream come true

to be here and to hear all of you say

such wonderful things about my company

so I'm just genuinely stood here

wondering what to do. I would also be

wondering what to do I would also be

willing to share because I know there's

a certain dragon

to my right that can add a really

critical piece. Which one did you mean?

critical piece Which one did you mean

Deborah. Okay

Deborah Okay

yeah, I would be happy to share

yeah I would be happy to share

what are you thinking? From my

what are you thinking From my

perspective, I would say unconditionally

perspective I would say unconditionally

I'd just give you the 10 from the off.

I'd just give you the 10 from the off

Ah, I really like you

Ah I really like you

but I am going to go with Deborah and

Stephen and thank you so much for your

offer. Great, yeah, amazing, thank you

offer Great yeah amazing thank you

honestly

thank you so much

well then, good luck. Thank you so much

well then good luck Thank you so much

see you guys soon.

see you guys soon

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