Click on a word or part of a phrase to learn more.

Scroll through the captions and click to skip to a caption.

Play video to start
You're going to have an uncomfortable
You're going to have an uncomfortable
time with me. Okay. Okay my main point
time with me Okay Okay my main point
here is that you've got absolutely no
here is that you've got absolutely no
experience in fashion or the pre-loved
experience in fashion or the pre-loved
market so that makes it very very
market so that makes it very very
difficult to give you credibility. Would
difficult to give you credibility Would
I be able to respond to that. Not
I be able to respond to that Not
necessarily. Okay. In your business plan
necessarily Okay In your business plan
you do say you've designed.
you do say you've designed
Yes. You do say that don't you? I do but yet
Yes You do say that don't you I do but yet
I have to say
I have to say
actually this was bought from a high
actually this was bought from a high
street store and I would say
street store and I would say
it's pretty identical. Wow. So let's be
it's pretty identical Wow So let's be
honest. Have you designed anything?
honest Have you designed anything
Just give me a yes or no answer.
Just give me a yes or no answer
Have you designed anything? No. Thank you.
Have you designed anything No Thank you
I have to say you certainly don't come
I have to say you certainly don't come
across as someone I would want to work
across as someone I would want to work
with. Oh really? Yes. Why do you say that
with Oh really Yes Why do you say that
Claudine? You state you're brutally
Claudine You state you're brutally
honest. You don't do small talk and you
honest You don't do small talk and you
can't bear people complaining. You can
can't bear people complaining You can
imagine I'm thinking to myself
imagine I'm thinking to myself
is this really how you plan to run your
is this really how you plan to run your
company. You have no background in the
company You have no background in the
supplement business and no experience in
supplement business and no experience in
the alcohol business. Am I correct? In
the alcohol business Am I correct In
terms of direct experience I do not have
terms of direct experience I do not have
it. I personally do um.. Don't tell me you
it I personally do um Don't tell me you
drink a cocktail I mean or you take a
drink a cocktail I mean or you take a
protein supplement. I'm very much into my
protein supplement I'm very much into my
health and fitness and I am kind of like
health and fitness and I am kind of like
my target consumer. I buy clothes it
my target consumer I buy clothes it
doesn't make me a dressmaker. Absolutely.
doesn't make me a dressmaker Absolutely
You've opened one store and one kiosk in
You've opened one store and one kiosk in
five years. Why has your growth been so
five years Why has your growth been so
pedestrian? Um
pedestrian Um
look I can see why it may look like
look I can see why it may look like
we've had a slow route to success but
we've had a slow route to success but
there's no reason that that can't
there's no reason that that can't
accelerate now. I.. can run it. I know
accelerate now I can run it I know
every element of the business and I know
every element of the business and I know
what I need to do to get to 100 stores.
what I need to do to get to 100 stores
But that's not your strategy. Not in here
But that's not your strategy Not in here
is it? Your strategy is to open one new
is it Your strategy is to open one new
store with Lord Sugar's backing every
store with Lord Sugar's backing every
year. There's nothing in here about
year There's nothing in here about
reaching a hundred stores.
reaching a hundred stores
You.. you're making this up as you go
You you're making this up as you go
along. No Mike. So you're going from
along No Mike So you're going from
89 000 yep
89 000 yep
to
to
758 000. Correct. No it's not correct. It's
758 000 Correct No it's not correct It's
impossible. Who says it's impossible? I do.
impossible Who says it's impossible I do
You can't go from
You can't go from
90 000 to
90 000 to
750 000
750 000
in one go. Yeah but that's..
in one go Yeah but that's
I think I can because I did 89 000 on my
I think I can because I did 89 000 on my
own so if i can do that on my own with
own so if i can do that on my own with
not a lot of investment with the 250 000
not a lot of investment with the 250 000
investment and staff and more stock I
investment and staff and more stock I
think that is achievable. You may think
think that is achievable You may think
so but I'm telling you it's never going
so but I'm telling you it's never going
to happen. I don't think there's anything
to happen I don't think there's anything
wrong with being ambitious Claude. No
wrong with being ambitious Claude No
ambitious is one thing unrealistic
ambitious is one thing unrealistic
is nonsense. That shows you haven't got a
is nonsense That shows you haven't got a
handle on a business. More than that
handle on a business More than that
after this incredible 758 000 of
after this incredible 758 000 of
turnover what do you end up with?
turnover what do you end up with
A loss of nearly a quarter of a million
A loss of nearly a quarter of a million
quid. This is the rantings of a lunatic.
quid This is the rantings of a lunatic
Really and truthfully thinking wishing. I
Really and truthfully thinking wishing I
don't wish I do make things happen. No
don't wish I do make things happen No
well you haven't made it happen here to
well you haven't made it happen here to
convince me. It's a pipe dream with no
convince me It's a pipe dream with no
substance.
substance
The one thing that really needs to
The one thing that really needs to
muscle up
muscle up
is your business plan. Yeah.
is your business plan Yeah
Here's one of my business plans.
Here's one of my business plans
Can you spot the difference? Yeah. I am
Can you spot the difference Yeah I am
the owner and founder of my own business
the owner and founder of my own business
etc etc I've done this. I've done that.
etc etc I've done this I've done that
I've done absolutely
I've done absolutely
everything.
everything
Well that's not at all true
Well that's not at all true
because you've got a 50 50 partner with
because you've got a 50 50 partner with
your sister. I do. So the thing that
your sister I do So the thing that
you've put forward
you've put forward
is a lie... and what's your website going
is a lie and what's your website going
to be called? Um it's
to be called Um it's
www.myeverydaypajamas.com
wwwmyeverydaypajamascom
Okay
Okay
so you've you've bought that? I haven't
so you've you've bought that I haven't
bought it yet no. Isn't that an oversight?
bought it yet no Isn't that an oversight
Yeah I just haven't got around to that
Yeah I just haven't got around to that
yet. I mean what if somebody gets there
yet I mean what if somebody gets there
first?
first
That would be a shame. Well
That would be a shame Well
somebody has.
somebody has
Yourself.
Yourself
[Music]
Music
I've also bought my everydaypajamas.com
I've also bought my everydaypajamascom
my
my
everydaypajamas.net
everydaypajamasnet
and just to really protect my investment
and just to really protect my investment
my everyday pajamas dot uk.
my everyday pajamas dot uk
So now
So now
you're essentially looking for 250 000
you're essentially looking for 250 000
pounds worth of investment in a website
pounds worth of investment in a website
that you don't own. Not being funny but
that you don't own Not being funny but
this business plan
this business plan
is not a business plan.
is not a business plan
The interview is terminated. Thanks.
The interview is terminated Thanks
It was nice to meet
It was nice to meet
you. Savage. Oh.
you Savage Oh
Absolutely hideous.
Absolutely hideous
Talking speed

By using this website you consent to our cookie policy and website terms and conditions.