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I'm not sure that other people on the Tube would be happy,
I'm
not
sure
that
other
people
on
the
Tube
would
be
happy
but I look at other people more.
but
I
look
at
other
people
more
I like to observe,
I
like
to
observe
have a look at what someone's wearing, you know,
have
a
look
at
what
someone's
wearing
you
know
imagine what sort of person they would be.
imagine
what
sort
of
person
they
would
be
Just try and live in the moment a bit more.
Just
try
and
live
in
the
moment
a
bit
more
That's right. No Facebook, no Twitter. No Instagram, no WhatsApp.
That's
right
No
Facebook
no
Twitter
No
Instagram
no
WhatsApp
What triggered it was a break up.
What
triggered
it
was
a
break
up
I think when something like that happens,
I
think
when
something
like
that
happens
you need to just let someone die a social media death
you
need
to
just
let
someone
die
a
social
media
death
and just remove them from your life.
and
just
remove
them
from
your
life
And then I realised that actually they weren't that useful to me anyway.
And
then
I
realised
that
actually
they
weren't
that
useful
to
me
anyway
So I just went the whole hog
So
I
just
went
the
whole
hog
and didn't bother using them ever again .
and
didn't
bother
using
them
ever
again
The point about social media is the addictiveness.
The
point
about
social
media
is
the
addictiveness
Nobody really wants to spend hours and hours every day
Nobody
really
wants
to
spend
hours
and
hours
every
day
updating their status and seeing what other people think about them.
updating
their
status
and
seeing
what
other
people
think
about
them
Nobody consciously wants to do that,
Nobody
consciously
wants
to
do
that
but those behaviours are themselves addictive behaviours.
but
those
behaviours
are
themselves
addictive
behaviours
Once you're trapped in that loop it's very hard to break out.
Once
you're
trapped
in
that
loop
it's
very
hard
to
break
out
It's not that we want to go back to some idyllic past -
It's
not
that
we
want
to
go
back
to
some
idyllic
past
an Eden before the machines existed.
an
Eden
before
the
machines
existed
It's that we need to take control of these machines
It's
that
we
need
to
take
control
of
these
machines
and use them for their proper ends.
and
use
them
for
their
proper
ends
The bad thing is that you think people's lives
The
bad
thing
is
that
you
think
people's
lives
are much more fun than your own life.
are
much
more
fun
than
your
own
life
When I'm the bus, I just see people like zombies
When
I'm
the
bus
I
just
see
people
like
zombies
and I'm like, "Alright, it's a sunny day. There is something to see,
and
I'm
like
Alright
it's
a
sunny
day
There
is
something
to
see
not only your phone."
not
only
your
phone
I like to be present when I share something about myself with someone,
I
like
to
be
present
when
I
share
something
about
myself
with
someone
so I can get their feedback and either stop right there
so
I
can
get
their
feedback
and
either
stop
right
there
or tell them the story behind it, or give context.
or
tell
them
the
story
behind
it
or
give
context
Sometimes I might withhold a certain opinion rather than being rapid fire,
Sometimes
I
might
withhold
a
certain
opinion
rather
than
being
rapid
fire
because maybe it requires a bit of nuance.
because
maybe
it
requires
a
bit
of
nuance
And maybe the best thing is not for me to just shoot my mouth off online
And
maybe
the
best
thing
is
not
for
me
to
just
shoot
my
mouth
off
online
because some headline made me angry.
because
some
headline
made
me
angry
The thing is, the world is real, whether we want to believe it or not,
The
thing
is
the
world
is
real
whether
we
want
to
believe
it
or
not
and it's really important for us to have a sense
and
it's
really
important
for
us
to
have
a
sense
of where we are in that world.
of
where
we
are
in
that
world
I don't like to use the term social media, at the end of the day,
I
don't
like
to
use
the
term
social
media
at
the
end
of
the
day
because it implies that it's designed to promote social behaviours
because
it
implies
that
it's
designed
to
promote
social
behaviours
when usually it's designed to promote
when
usually
it's
designed
to
promote
the amount of attention that we're giving it.
the
amount
of
attention
that
we're
giving
it
In order to grab our attention - because there's so much competition -
In
order
to
grab
our
attention
because
there's
so
much
competition
design has to appeal to the lower parts of us,
design
has
to
appeal
to
the
lower
parts
of
us
to the non-rational, automatic, impulsive parts of us.
to
the
non-rational
automatic
impulsive
parts
of
us
And so this is why we get things like clickbait,
And
so
this
is
why
we
get
things
like
clickbait
like sensationalism - things that appeal to our outrage.
like
sensationalism
things
that
appeal
to
our
outrage
And there's a whole industry of consultants, of psychologists
And
there's
a
whole
industry
of
consultants
of
psychologists
who are helping designers really punch the right buttons in our brains
who
are
helping
designers
really
punch
the
right
buttons
in
our
brains
so that we do keep coming back for more
so
that
we
do
keep
coming
back
for
more
and we do stay hooked on the products.
and
we
do
stay
hooked
on
the
products
At the end of the day, they're advertising systems,
At
the
end
of
the
day
they're
advertising
systems
not really social platforms.
not
really
social
platforms
Some of them take social media breaks quite a lot anyway,
Some
of
them
take
social
media
breaks
quite
a
lot
anyway
so it's not like I'm doing something that's particularly divergent,
so
it's
not
like
I'm
doing
something
that's
particularly
divergent
but they think it's a good thing.
but
they
think
it's
a
good
thing
I think they realise, we all realise, that we look at memes too much,
I
think
they
realise
we
all
realise
that
we
look
at
memes
too
much
we use Instagram too much.
we
use
Instagram
too
much
It's just whether we realise that and do something about it.
It's
just
whether
we
realise
that
and
do
something
about
it
There are things that give us instant pleasure
There
are
things
that
give
us
instant
pleasure
and they're like the more gluttonous things like food and sex
and
they're
like
the
more
gluttonous
things
like
food
and
sex
and stuff like that, and they give us a really high spike of pleasure.
and
stuff
like
that
and
they
give
us
a
really
high
spike
of
pleasure
But the things that are the most worthwhile
But
the
things
that
are
the
most
worthwhile
are the things that you spend a lot of time on.
are
the
things
that
you
spend
a
lot
of
time
on
So playing the piano is not pleasant to begin with
So
playing
the
piano
is
not
pleasant
to
begin
with
but you get a much more steady wave of satisfaction.
but
you
get
a
much
more
steady
wave
of
satisfaction
So it does matter, because the pleasures that are sometimes
So
it
does
matter
because
the
pleasures
that
are
sometimes
the most time-consuming or the ones that take the most work
the
most
time-consuming
or
the
ones
that
take
the
most
work
can be the ones that are the most fulfilling.
can
be
the
ones
that
are
the
most
fulfilling
Those are the pleasures that are self-actualizing,
Those
are
the
pleasures
that
are
self-actualizing
that help you realise a part of yourself that you didn't have.
that
help
you
realise
a
part
of
yourself
that
you
didn't
have
I'm on it probably every day, just to be nosy.
I'm
on
it
probably
every
day
just
to
be
nosy
I'm sure I could live without it. We did before, didn't we?
I'm
sure
I
could
live
without
it
We
did
before
didn't
we
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