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We work once a venture capital darling has filed for chapter 11 bankruptcy.
We work once a venture capital darling has filed for chapter 11 bankruptcy
The filing marks a stunning reversal for the desk rental giant that was once valued at
The filing marks a stunning reversal for the desk rental giant that was once valued at
$47 billion.
47 billion
Wework was the poster child of the unsustainable start up frenzy
Wework was the poster child of the unsustainable start up frenzy
of the 2010 s rise and fall so dramatic.
of the 2010 s rise and fall so dramatic
It was characterized in an Apple TV series who
It was characterized in an Apple TV series who
is in a fight,
is in a fight
the smart guy or the crazy guy.
the smart guy or the crazy guy
Are you crazy enough?
Are you crazy enough
I may be,
I may be
I may be,
I may be
here's how we work went from being one of the country's most valuable start ups to a bankrupt penny
here's how we work went from being one of the country's most valuable start ups to a bankrupt penny
stock now worth a fraction of its peak value.
stock now worth a fraction of its peak value
We work co founded by Adam Newman specialized in leasing shared workspaces in
We work co founded by Adam Newman specialized in leasing shared workspaces in
metropolitan areas around the world.
metropolitan areas around the world
We're a company that builds communities.
We're a company that builds communities
We have our mission.
We have our mission
Our main thing that we do is curate and create culture.
Our main thing that we do is curate and create culture
Wework was founded in 2010 right after the global financial
Wework was founded in 2010 right after the global financial
crisis and it basically seized on this casualization of the
crisis and it basically seized on this casualization of the
workforce that was emerging after that,
workforce that was emerging after that
we work raked in funding from a roster of major investors from venture capital firm,
we work raked in funding from a roster of major investors from venture capital firm
benchmark capital to banks like JP Morgan and Goldman Sachs,
benchmark capital to banks like JP Morgan and Goldman Sachs
the founder,
the founder
Adam Newman was able to convince all of these people that,
Adam Newman was able to convince all of these people that
that we work was a disruptive tech company that that was going to
that we work was a disruptive tech company that that was going to
do to the office market.
do to the office market
What, what Facebook did to sort of social media and,
What what Facebook did to sort of social media and
and, and what Uber did to,
and and what Uber did to
to uh transportation,
to uh transportation
they ended up raising over $10 billion for what was effectively a
they ended up raising over 10 billion for what was effectively a
real estate company worth a lot less than $10 billion.
real estate company worth a lot less than 10 billion
In 2019.
In 2019
Wework hit a peak valuation of $47 billion and took steps towards an
Wework hit a peak valuation of 47 billion and took steps towards an
initial public offering.
initial public offering
At the time,
At the time
the private tech start ups were seen as this really sort of powerful engine of the
the private tech start ups were seen as this really sort of powerful engine of the
future economy.
future economy
And there was a lot of optimism about them.
And there was a lot of optimism about them
So they get ready to go public and sort of reveal their numbers to the world and people
So they get ready to go public and sort of reveal their numbers to the world and people
kind of wake up while we worked revenue was growing.
kind of wake up while we worked revenue was growing
So were its expenses despite raking in billions in funding,
So were its expenses despite raking in billions in funding
we were yet to announce a profit since its founding in 2010.
we were yet to announce a profit since its founding in 2010
There were also all of these,
There were also all of these
these conflicts of interest and related party transactions that are really
these conflicts of interest and related party transactions that are really
concerning for investors in the IPO documents.
concerning for investors in the IPO documents
So Adam Newman owns stakes in four buildings that he leased to
So Adam Newman owns stakes in four buildings that he leased to
Wework.
Wework
And so he's on both sides of those deals on top of concerns about wework from public market
And so he's on both sides of those deals on top of concerns about wework from public market
investors.
investors
Questions over Newman's leadership style also threatened the company,
Questions over Newman's leadership style also threatened the company
Adam Newman had this a chaotic approach to management.
Adam Newman had this a chaotic approach to management
One day,
One day
he would decide that 20% of the staff,
he would decide that 20 of the staff
the bottom 20% needed to be fired every year.
the bottom 20 needed to be fired every year
Adam was really into spending in all these eclectic
Adam was really into spending in all these eclectic
ways.
ways
They had a small unit and we work that was making self driving robots to go around and
They had a small unit and we work that was making self driving robots to go around and
drop mail off at people.
drop mail off at people
They bought a $63 million jet that Adam directed and was a huge fan of it
They bought a 63 million jet that Adam directed and was a huge fan of it
is just like one excess after the other at its peak,
is just like one excess after the other at its peak
we work ultimately their 2019 IPO and shortly after Newman
we work ultimately their 2019 IPO and shortly after Newman
resigned as CEO walking away with more than $1 billion from Softbank,
resigned as CEO walking away with more than 1 billion from Softbank
a tech investor that acquired Wework.
a tech investor that acquired Wework
It was such an extraordinary amount of money for someone who had actually really
It was such an extraordinary amount of money for someone who had actually really
destroyed so much value after creating it.
destroyed so much value after creating it
I think that's a stain that still stays with him.
I think that's a stain that still stays with him
When you sort of mention Adam Newman and we work,
When you sort of mention Adam Newman and we work
people often say like,
people often say like
isn't that the guy who got really rich while investors lost everything?
isn't that the guy who got really rich while investors lost everything
And that's accurate.
And that's accurate
Not long after Newman's departure,
Not long after Newman's departure
COVID-19 spread across the globe.
COVID-19 spread across the globe
Demand for office space decreased rent dropped and we work's entire business
Demand for office space decreased rent dropped and we work's entire business
model became its own Achilles Heel.
model became its own Achilles Heel
So they just have these rents that are from a different era that they're paying while their tenants are paying them a lot
So they just have these rents that are from a different era that they're paying while their tenants are paying them a lot
less.
less
They have been burning through $300 million a quarter of
They have been burning through 300 million a quarter of
cash.
cash
Four years after pledging to restructure to rationalize.
Four years after pledging to restructure to rationalize
It's just completely untenable.
It's just completely untenable
We filed for bankruptcy barely four years after the company reached its peak
We filed for bankruptcy barely four years after the company reached its peak
valuation and more than two years after it went public under new leadership in
valuation and more than two years after it went public under new leadership in
2021 the tank of cash that once overflowed ran
2021 the tank of cash that once overflowed ran
out,
out
they were never able to make a profitable business.
they were never able to make a profitable business
It's an extraordinary tale in that they raised over 16 billion of equity and debt
It's an extraordinary tale in that they raised over 16 billion of equity and debt
over 13 years,
over 13 years
but this may not be the end of wework story.
but this may not be the end of wework story
The business will likely go on.
The business will likely go on
They're going to need to cancel a ton of leases,
They're going to need to cancel a ton of leases
cancel their debt and presumably can come out of this a real business
cancel their debt and presumably can come out of this a real business
that can make money.
that can make money
They have some locations where it's profitable,
They have some locations where it's profitable
but it's going to need a lot of work in bankruptcy court to get there.
but it's going to need a lot of work in bankruptcy court to get there
Talking speed

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